000			01398cam a2200265Ii 4500
001			905538963
003			OCoLC
005			20230607144639.0
008			150324s2014 sa ab b 001 0 eng d
020			_a9781485102748 _qPaperback
020			_a148510274X _qPaperback
040			_aRDA _beng _c3228
082	0	4	_a658.8 INTR
245	0	0	_aIntroduction to marketing / _ceditor: Johan Strydom.
250			_aFifth edition.
260			_aCape Town, South Africa : _bJuta, _c2014.
300			_a341 pages : _billustrations, maps ; _c25 cm.
365			_bR 350.00 _e
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions -- Chapter 10: Developing a marketing mix for service products -- Chapter 11: Integrated marketing -- Chapter 12: Marketing and the Internet -- Index.
650		0	_aMarketing. _9116536
650		0	_aBusiness and Economics. _9179607
700	1		_aStrydom, J. W. _q(Johan Wilhelm), _d1952- _eeditor. _9179608
942			_2ddc _cBOOK _y285 _zEdmond Gwamba
999			_c753322 _d753321