000 01534cam a2200349 b 4500
003 3228
005 20230918144251.0
008 2023 r20232023sa a b 000 0 eng d
020 _a9781869285692
040 _c3228
043 _af-sa---
082 0 4 _a658.83 MARK
245 0 0 _aMarketing research /
_ceditor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze.
250 _a2nd ed.
260 _aHatfield, Pretoria :
_bVan Schaik Publishers,
_c2008.
300 _avii, 249 pages :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
490 1 _aNew Africa marketing series.
504 _aIncludes bibliographical references.
505 0 _aIntroduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
534 _pReprint. Originally published:
_cClaremont, South Africa : New Africa Books, 2005.
650 0 _aMarketing research.
_9181845
650 0 _aMarketing research
_zSouth Africa.
_9181846
700 1 _aCant, M. C.
_q(Michael Colin),
_d1957-
_9181847
700 1 _aGerber-Nel, C.
_q(Charlene)
_9181848
700 1 _aNel, D.
_q(Daniel)
_9181849
700 1 _aKotzé, Theuns,
_d1969-
_9181850
830 0 _aNew Africa marketing series.
_9181851
942 _2ddc
_cBOOK
_w169
_xBoniswa Ngcongolo
_y169
_zBoniswa Ngcongolo
999 _c757259
_d757258