000 00769nam a2200205 4500
005 20231005093317.0
008 231005
020 _a9781770200296
040 _aRDA
_c3228
041 _2E
082 _a658.80 HEFE
245 _a From witblits to vuvuzelas
_bmarketing in the new South Africa
_c Hefer, Dale
250 _aThird Edition
260 _aCape Town
_b Oshun Books
_c2010
300 _a169 pages
_c21 cm
500 _aMy man Percy. Setting the marketing objectives and establishing the budget 'But what about the bleks?' Identifying the target market and ensuring focused communication 'We have to fish where all the eggs are in one basket!
504 _6Includes bibliographic reference & Indexes
521 _aAdult Non Fiction
942 _2ddc
_cBOOK
_w475
_xThobile Khumalo
_y475
_zThobile Khumalo
999 _c758089
_d758088