000			01963cam a2200325Ka 4500
003			3228
005			20231026083448.0
008			231026b sa ||||| |||| 00| 0 eng d
020			_a9780195993134
020			_a0195993136
040			_aRDA _bE _c3228
082			_a658.8
090	0		_aHF 5415 MAR
100			_aCharles W. Lamb _9144002
245	0	0	_aMarketing / _cCharles W. Lamb, Jr. ... [et al.].
250			_a4th ed.
260			_aCape Town, South Africa : _bOxford University Press Southern Africa, _cc2010.
300			_axiv, 504 pages. : _billustrations. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aAn overview of marketing -- Analysing the marketing environment -- Understanding consumer decision-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing and managing products -- Marketing channels and the role of intermediaries -- Marketing communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all together: the strategic marketing plan -- Marketing in specialised markets.
520			_aMarketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labeling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.
521			_aAdults Non Fiction
610			_2meetings and
650		0	_aMarketing _zSouth Africa. _9183540
650		0	_aMarketing _zSouth Africa _xManagement. _9183541
650		0	_aMarketing. _9116536
650		0	_aMarketing _xManagement. _9183542
700	1		_aLamb, Charles W.
942			_2ddc _cBOOK05 _w11970 _xmxolisi thabang Thwala _y11970 _zmxolisi thabang Thwala
999			_c759455 _d759454