| 000 | 01420cam a2200265 i 4500 | ||
|---|---|---|---|
| 003 | 3228 | ||
| 005 | 20240603131253.0 | ||
| 008 | 120817s2013 caua eng | ||
| 020 | _a9781452230047 (paperback) | ||
| 040 |
_beng _c3228 _erda |
||
| 082 | 0 | 0 | _a658.8 CRAN |
| 100 | 1 |
_aCrane, Frederick G. _9186949 |
|
| 245 | 1 | 0 |
_aMarketing for entrepreneurs : _bconcepts and applications for new ventures / _cFrederick G. Crane, Northeastern University. |
| 250 | _aSecond Edition. | ||
| 264 | 1 |
_aThousand Oaks [California] : _bSAGE Publications, _c2013. |
|
| 300 |
_axiii, 245 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aMarketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. | |
| 650 | 0 |
_aMarketing _xManagement. _9183542 |
|
| 650 | 0 |
_aSmall business marketing. _9186950 |
|
| 942 |
_2ddc _cBOOK _w156 _xLettie Matukane _y156 _zLettie Matukane |
||
| 999 |
_c764331 _d764330 |
||