| 000 | 00544nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | 3228 | ||
| 005 | 20250429120147.0 | ||
| 008 | 250429b sa ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071314404 | ||
| 040 | _c3228 | ||
| 041 | _2E | ||
| 082 | _a659.1 BELC | ||
| 100 |
_aBelch, George E. _9193295 |
||
| 245 | _aAdvertising and promotion : an integrated marketing communications perspective/ | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c©2012. |
||
| 300 |
_axxxv, 769 pages : _billustrations (some color) ; _c28 cm. |
||
| 942 |
_2ddc _cBOOK _w169 _xBoniswa Ngcongolo _y169 _zBoniswa Ngcongolo |
||
| 999 |
_c775577 _d775576 |
||