000			01382cam a2200313Ia 4500
001			588998608
003			OCoLC
005			20250603121723.0
008			100331s2010 sa a b 001 0 eng d
020			_a9780627027956
020			_a0627027954
035			_a(OCoLC)588998608
040			_beng _c3228
082			_a658.8 INTR
245	0	0	_aIntegrated marketing communication : _ba contemporary approach / _cFlip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors.
250			_aThird edition.
264		1	_aPretoria [South Africa] : _bVan Schaik, _c2010.
300			_axix, 411 pages : _billustrations ; _c25 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
700	1		_aDu Plessis, P. J. _q(Phillipus Jacobus), _eauthor. _9193891
700	1		_aVan Heerden, Neels, _eauthor. _9193892
700	1		_aCook, Gordon, _eauthor. _9193893
700	1		_aVan Rooyen, Rob, _econtributor. _9193894
942			_2ddc _cBOOK _w235 _xMike Maaboi _y235 _zMike Maaboi
999			_c777063 _d777062