000			01408nam a22002417b 4500
003			3228
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008			250626b sa ||||| |||| 00| 0 eng d
020			_a9781847941169 _qpbk
040			_aRDA _c3228
041			_2E _aEnglish
082			_a658.4063 ROBE
100			_aRobertson, David _9194509
245			_aBrick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / _cDavid Robertson
260			_aLondon : _bRandom House Business Books, _c2013.
300			_axii, 305 pages : _billustrations (some colour) ; _c24 cm
500			_aIn the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
504			_aIncludes bibliographical references (pages 295-296) and index.
650			_2LEGO _aDenmark _vCorporate turnarounds _xLEGO toys _xManagement History _xToy industry _9194510
700			_aRobertson, David _eauthor _9194509
700			_aBreen, Bill _eauthor _9194511
942			_2ddc _cBOOK _w395 _xKholofelo Moabelo _y395 _zKholofelo Moabelo
999			_c778490 _d778489