000			01995cam a2200361 a 4500
003			3228
005			20250812104845.0
008			110628s2011 enka d 000 0 eng d
020			_a9780199590230 _qPbk
040			_beng _c3228
042			_alccopycat
082	0	4	_a R 658.8003 DOYL
100	1		_aDoyle, Charles, _d1959-
245	1	2	_aA dictionary of marketing / _cCharles Doyle.
246	1	4	_aOxford dictionary of marketing
246	3	0	_aMarketing
260			_aOxford ; _aNew York : _bOxford University Press, _cc2011.
300			_ax, 436 p. : _bill. ; _c20 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aOxford paperback reference
520			_aProvides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650		0	_aMarketing _vDictionaries.
650		0	_aMarketing _vTerminology.
650	0	7	_aMarketing. _2swd
655		4	_aWörterbuch.
655		7	_aDictionaries. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2014026086
655		7	_aDictionaries. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2014026086
856	4	2	_3Contributor biographical information
856	4	2	_3Publisher description
942			_2ddc _cBOOK _w235 _xMike Maaboi _y235 _zMike Maaboi
999			_c782375 _d782374