000			01698nam a22002417b 4500
003			3228
005			20260127120307.0
008			260127b sa ||||| |||| 00| 0 eng d
020			_a9781485132219 (paperback)
040			_aMPL _bEng _c3228 _erda
041	0		_aEnglish
082	0		_a658.8342 CONS
245	0		_aConsumer behaviour / _cMornay Roberts-Lombard,M C Cant (Michael Colin), Sanjana Brijball Parumasur (Editors)
250			_a5th edition.
260	3		_aClaremont : _bJuta, _c2022.
300			_axiv, 424 pages : _b illustrations ; _c25 cm
520			_a"Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored."-- Publisher's description.
650	2	0	_9198392 _aConsumer behavior—South Africa
700	1		_9198393 _aLombard,Mornay Roberts _eeditor
700	1		_9198394 _aCant, Michael _eeditor
700	1		_9198397 _aParumasur, Sanjana Brijball _eeditor
942	1	0	_2ddc _cBOOK _w5815 _xPontsho Maoko _y5815 _zPontsho Maoko
999			_c791707 _d791706