000 01967nam a22002297a 4500
003 3228
005 20260128151649.0
008 260128b sa ||||| |||| 00| 0 eng d
020 _a9780627041815 (paperback)
040 _aMPL
_bEng
_c3228
041 0 _aEnglish
082 0 _a658.84 INTE
245 _aInternational marketing :
_ba South African perspective /
_c Yathika Gowpall, M C Cant (Michael Colin), (Editors)
250 _aFirst edition.
260 3 0 _aPretoria, South Africa :
_bVan Schaik,
_c2024.
300 _axxvii, 344 pages :
_billustrations ;
_c24 cm
520 _a"With the ever-increasing advances being made in technology, the global environment has become smaller and more reachable, and international marketing has become an important part of business the world over. Gaining an understanding of what international marketing is, its characteristics and the risks involved is vital for any business’s survival in the global marketplace. International marketing focuses on how to implement global marketing strategies from the perspective of local companies. International marketing is divided into four parts. The first provides a clear introduction to international marketing, analysis of the international trade environment and international research. The second delves into strategy development (specifically across borders), the barriers to international trade, considerations around international segmentation, targeting and positioning, and the international product policy and development. The third provides students with the knowledge required when navigating international marketing. The fourth and final part brings together the lessons learnt and looks at moving forward from the development of the strategy to its implementation" -- Provided by Publisher.
650 2 0 _9198428
_aExport marketing
_zSouth Africa
700 _9198429
_aGowpall, Yathika
_eauthor
700 _9198430
_aCant, Michael
_eauthor
942 _2ddc
_cBOOK
_w5815
_xPontsho Maoko
_y5815
_zPontsho Maoko
999 _c791857
_d791856