| 000 | 01967nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | 3228 | ||
| 005 | 20260128151649.0 | ||
| 008 | 260128b sa ||||| |||| 00| 0 eng d | ||
| 020 | _a9780627041815 (paperback) | ||
| 040 |
_aMPL _bEng _c3228 |
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| 041 | 0 | _aEnglish | |
| 082 | 0 | _a658.84 INTE | |
| 245 |
_aInternational marketing : _ba South African perspective / _c Yathika Gowpall, M C Cant (Michael Colin), (Editors) |
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| 250 | _aFirst edition. | ||
| 260 | 3 | 0 |
_aPretoria, South Africa : _bVan Schaik, _c2024. |
| 300 |
_axxvii, 344 pages : _billustrations ; _c24 cm |
||
| 520 | _a"With the ever-increasing advances being made in technology, the global environment has become smaller and more reachable, and international marketing has become an important part of business the world over. Gaining an understanding of what international marketing is, its characteristics and the risks involved is vital for any business’s survival in the global marketplace. International marketing focuses on how to implement global marketing strategies from the perspective of local companies. International marketing is divided into four parts. The first provides a clear introduction to international marketing, analysis of the international trade environment and international research. The second delves into strategy development (specifically across borders), the barriers to international trade, considerations around international segmentation, targeting and positioning, and the international product policy and development. The third provides students with the knowledge required when navigating international marketing. The fourth and final part brings together the lessons learnt and looks at moving forward from the development of the strategy to its implementation" -- Provided by Publisher. | ||
| 650 | 2 | 0 |
_9198428 _aExport marketing _zSouth Africa |
| 700 |
_9198429 _aGowpall, Yathika _eauthor |
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| 700 |
_9198430 _aCant, Michael _eauthor |
||
| 942 |
_2ddc _cBOOK _w5815 _xPontsho Maoko _y5815 _zPontsho Maoko |
||
| 999 |
_c791857 _d791856 |
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