000 00613nam a22002057b 4500
003 3228
005 20260129110316.0
008 260129b sa ||||| |||| 00| 0 eng d
020 _a9780256214383
_qpbk
040 _aMPL
_c3228
082 0 _a658.802 CRA
100 _aCravens, David W
245 _aStrategic marketing/
_cDavid W Cravens.
250 _aFifth edition.
260 _aNew York:
_bMcGraw- Hill;
_c1997.
300 _axviii, 670 pages.:
_billustrations;
_c25 cm.
650 _vMarketing- decision making
_xMarketing management
942 _w367
_xEllen Msibi
_y367
_zEllen Msibi
942 _2ddc
_cBOOK
999 _c791881
_d791880