| 000 | 00613nam a22002057b 4500 | ||
|---|---|---|---|
| 003 | 3228 | ||
| 005 | 20260129110316.0 | ||
| 008 | 260129b sa ||||| |||| 00| 0 eng d | ||
| 020 |
_a9780256214383 _qpbk |
||
| 040 |
_aMPL _c3228 |
||
| 082 | 0 | _a658.802 CRA | |
| 100 | _aCravens, David W | ||
| 245 |
_aStrategic marketing/ _cDavid W Cravens. |
||
| 250 | _aFifth edition. | ||
| 260 |
_aNew York: _bMcGraw- Hill; _c1997. |
||
| 300 |
_axviii, 670 pages.: _billustrations; _c25 cm. |
||
| 650 |
_vMarketing- decision making _xMarketing management |
||
| 942 |
_w367 _xEllen Msibi _y367 _zEllen Msibi |
||
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c791881 _d791880 |
||