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How to sell a service: guidelines for effective selling in a service business/

McDonald, Malcolm HB 1938 -

How to sell a service: guidelines for effective selling in a service business/ Malcolm McDonald with John W Leppard. - London: William Heinemann; 1986. - 149 pages.: illustrations; 24 cm.

ISBN: 9780434912315 Paperback (pbk)

Subjects--Topical Terms: --Marketing--Service industries- management

Dewey Class. No.: 338.40688 McD

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