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SELLING IN A NEW MARKET SPACE: GETTING CUSTOMERS TO BUY YOUR INNOVATIVE AND DISRUPTIVE PRODUCT

BURNS, BRIAN C. AND SNYDER, TOM U.

SELLING IN A NEW MARKET SPACE: GETTING CUSTOMERS TO BUY YOUR INNOVATIVE AND DISRUPTIVE PRODUCT

ISBN: 9780071636100

Dewey Class. No.: 658.85 BURN

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