Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry /
Robertson, David
Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / David Robertson - London : Random House Business Books, 2013. - xii, 305 pages : illustrations (some colour) ; 24 cm
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Includes bibliographical references (pages 295-296) and index.
9781847941169
Denmark --LEGO toys--Management History--Toy industry--Corporate turnarounds
658.4063 ROBE
Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / David Robertson - London : Random House Business Books, 2013. - xii, 305 pages : illustrations (some colour) ; 24 cm
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Includes bibliographical references (pages 295-296) and index.
9781847941169
Denmark --LEGO toys--Management History--Toy industry--Corporate turnarounds
658.4063 ROBE