MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01408nam a22002417b 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250626130630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250626b sa ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
<a href="9781847941169">9781847941169</a> |
| Qualifying information |
(pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
RDA |
| Transcribing agency |
3228 |
| 041 ## - LANGUAGE CODE |
|---|
| Language |
English |
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4063 ROBE |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Creator ID |
395 |
| Creator Name |
Kholofelo Moabelo |
| Modifier ID |
395 |
| Modifier Name |
Kholofelo Moabelo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, David |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / |
| Statement of responsibility, etc. |
David Robertson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Random House Business Books, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 305 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 295-296) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
LEGO |
| Topical term or geographic name entry element |
Denmark |
| Form subdivision |
Corporate turnarounds |
| General subdivision |
LEGO toys |
| -- |
Management History |
| -- |
Toy industry |
| 9 (RLIN) |
194510 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Robertson, David |
| Relator term |
author |
| 9 (RLIN) |
194509 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Breen, Bill |
| Relator term |
author |
| 9 (RLIN) |
194511 |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |