Marketing accountability : how to measure marketing effective/ (Record no. 50524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241028150109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220920s9999 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | <a href="9780749453862">9780749453862</a> |
| Qualifying information | (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 3228 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80072 MCDO |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Modifier ID | 156 |
| Modifier Name | Lettie Matukane |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Macdonald, Malcolm |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing accountability : how to measure marketing effective/ |
| Statement of responsibility, etc. | Malcom MacDonald and Peter Mouncey , |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | London : |
| Place of publication, distribution, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 293 pages. : |
| Other physical details | colour illustrations ; |
| Accompanying material | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | targeted for adults |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mouncey, Peter |
| Titles and other words associated with a name | author. |
| 9 (RLIN) | 190164 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS | |
| item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | item type | Cost, normal purchase price | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | RIVERSIDE REFERENCE LIBRARY | RIVERSIDE REFERENCE LIBRARY | General Stacks | 04.08.2021 | 658.80072 MCDO | 3007010002020 | 04.08.2021 | 04.08.2021 | Books | ||||||
| Dewey Decimal Classification | Thistle Grove | Thistle Grove | 20.09.2022 | 658.80072 MCDO | 33228016638452 | 20.09.2022 | 20.09.2022 | Books | 401.77 | 12/05/2021 |