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Marketing accountability : how to measure marketing effective/ Malcom MacDonald and Peter Mouncey ,

By: Macdonald, MalcolmContributor(s): Mouncey, Peter authorMaterial type: TextTextPublication details: Kogan Page Limited, London : 2009. Description: 293 pages. : colour illustrations ; 24 cmISBN: 9780749453862DDC classification: 658.80072 MCDO
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Books RIVERSIDE REFERENCE LIBRARY
General Stacks 658.80072 MCDO (Browse shelf(Opens below)) Available 3007010002020
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 658.80072 MCDO (Browse shelf(Opens below)) Available 12/05/2021 33228016638452

Includes index

targeted for adults

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