Introduction to marketing / (Record no. 753322)

MARC details
000 -LEADER
fixed length control field 01398cam a2200265Ii 4500
001 - CONTROL NUMBER
control field 905538963
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230607144639.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150324s2014 sa ab b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number <a href="9781485102748">9781485102748</a>
Qualifying information
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number <a href="148510274X">148510274X</a>
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency RDA
Language of cataloging eng
Transcribing agency 3228
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 INTR
942 ## - ADDED ENTRY ELEMENTS
Modifier ID 285
Modifier Name Edmond Gwamba
245 00 - TITLE STATEMENT
Title Introduction to marketing /
Statement of responsibility, etc. editor: Johan Strydom.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cape Town, South Africa :
Name of publisher, distributor, etc. Juta,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 341 pages :
Other physical details illustrations, maps ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price amount R 350.00
Price note
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions -- Chapter 10: Developing a marketing mix for service products -- Chapter 11: Integrated marketing -- Chapter 12: Marketing and the Internet -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 116536
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Economics.
9 (RLIN) 179607
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Strydom, J. W.
Fuller form of name (Johan Wilhelm),
Dates associated with a name 1952-
Relator term editor.
9 (RLIN) 179608
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme Dewey Decimal Classification
item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from item type Total Checkouts
    Dewey Decimal Classification     RIVERSIDE REFERENCE LIBRARY RIVERSIDE REFERENCE LIBRARY Non Fiction 04.08.2021 385.00 658.8 INTR 3007010001858 04.08.2021 04.08.2021 Book  
    Dewey Decimal Classification     RIVERSIDE REFERENCE LIBRARY RIVERSIDE REFERENCE LIBRARY Non Fiction 04.08.2021 385.00 658.8 INTR 3007010001884 04.08.2021 04.08.2021 Book  
    Dewey Decimal Classification     RIVERSIDE REFERENCE LIBRARY RIVERSIDE REFERENCE LIBRARY Non Fiction 04.08.2021 385.00 658.8 INTR 33228024058792 04.08.2021 04.08.2021 Book  
    Dewey Decimal Classification     RIVERSIDE REFERENCE LIBRARY RIVERSIDE REFERENCE LIBRARY   07.06.2023   658.8 INTR 33228031159390 07.06.2023 07.06.2023 Book