Amazon cover image
Image from Amazon.com
Image from Google Jackets

Introduction to marketing / editor: Johan Strydom.

Contributor(s): Strydom, J. W. (Johan Wilhelm), 1952- [editor.]Material type: TextTextPublication details: Cape Town, South Africa : Juta, 2014. Edition: Fifth editionDescription: 341 pages : illustrations, maps ; 25 cmISBN: 9781485102748; 148510274XSubject(s): Marketing | Business and EconomicsDDC classification: 658.8 INTR
Contents:
Preface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions -- Chapter 10: Developing a marketing mix for service products -- Chapter 11: Integrated marketing -- Chapter 12: Marketing and the Internet -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Shelving location Call number Status Date due Barcode
Book Book RIVERSIDE REFERENCE LIBRARY
658.8 INTR (Browse shelf(Opens below)) Available 33228031159390
Book Book RIVERSIDE REFERENCE LIBRARY
Non Fiction 658.8 INTR (Browse shelf(Opens below)) Available 3007010001858
Book Book RIVERSIDE REFERENCE LIBRARY
Non Fiction 658.8 INTR (Browse shelf(Opens below)) Available 3007010001884
Book Book RIVERSIDE REFERENCE LIBRARY
Non Fiction 658.8 INTR (Browse shelf(Opens below)) Available 33228024058792

Includes bibliographical references and index.

Preface -- Contributors -- Chapter 1: Introduction to marketing -- Chapter 2: The marketing environment -- Chapter 3: Understanding the consumer -- Chapter 4: Marketing information and marketing research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions -- Chapter 10: Developing a marketing mix for service products -- Chapter 11: Integrated marketing -- Chapter 12: Marketing and the Internet -- Index.

There are no comments on this title.

to post a comment.