Marketing for entrepreneurs : (Record no. 764331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01420cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240603131253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120817s2013 caua eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452230047 (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | 3228 |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CRAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 9 (RLIN) | 186949 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for entrepreneurs : |
| Remainder of title | concepts and applications for new ventures / |
| Statement of responsibility, etc. | Frederick G. Crane, Northeastern University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks [California] : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 245 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 183542 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing. |
| 9 (RLIN) | 186950 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| item type | Book |
| -- | 156 |
| -- | Lettie Matukane |
| -- | 156 |
| -- | Lettie Matukane |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 600: Technology & Applied Science | RIVERSIDE REFERENCE LIBRARY | RIVERSIDE REFERENCE LIBRARY | General Stacks | 03.06.2024 | 658.8 CRAN | 33228031011441 | 03.06.2024 | 03.06.2024 | Book |