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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane, Northeastern University.

By: Crane, Frederick GMaterial type: TextTextPublisher: Thousand Oaks [California] : SAGE Publications, 2013Edition: Second EditionDescription: xiii, 245 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781452230047 (paperback)Subject(s): Marketing -- Management | Small business marketingDDC classification: 658.8 CRAN
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode
Book Book RIVERSIDE REFERENCE LIBRARY
600: Technology & Applied Science General Stacks 658.8 CRAN (Browse shelf(Opens below)) Available 33228031011441

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

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