Marketing research / (Record no. 772539)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01420nam a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | RDA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250227094117.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | RDA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781869285692 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1869285697 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RDA |
| Language of cataloging | E |
| Transcribing agency | 3228 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cant Mike |
| 9 (RLIN) | 192084 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hatfield, Pretoria : |
| Name of publisher, distributor, etc. | Van Schaik Publishers, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 249 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | New Africa marketing series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. |
| 534 ## - ORIGINAL VERSION NOTE | |
| Introductory phrase | Reprint. Originally published: |
| Publication, distribution, etc. of original | Claremont, South Africa : New Africa Books, 2005. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 181845 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | South Africa. |
| 9 (RLIN) | 181846 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cant, M. C. |
| Fuller form of name | (Michael Colin), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 181847 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gerber-Nel, C. |
| Fuller form of name | (Charlene) |
| 9 (RLIN) | 181848 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nel, D. |
| Fuller form of name | (Daniel) |
| 9 (RLIN) | 181849 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotzé, Theuns, |
| Dates associated with a name | 1969- |
| 9 (RLIN) | 181850 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | New Africa marketing series. |
| 9 (RLIN) | 181851 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| item type | Book |
| -- | 366 |
| -- | Thandeka Mbuyisa |
| -- | 366 |
| -- | Thandeka Mbuyisa |
No items available.