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Marketing research / editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze.

By: Cant MikeContributor(s): Cant, M. C. (Michael Colin), 1957- | Gerber-Nel, C. (Charlene) | Nel, D. (Daniel) | Kotzé, Theuns, 1969-Material type: TextTextSeries: New Africa marketing seriesPublication details: Hatfield, Pretoria : Van Schaik Publishers, 2008. Edition: 2nd edDescription: vii, 249 pages : illustrations ; 25 cmISBN: 9781869285692; 1869285697Subject(s): Marketing research | Marketing research -- South AfricaDDC classification: 658.83
Contents:
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
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Includes bibliographical references.

Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.

Reprint. Originally published: Claremont, South Africa : New Africa Books, 2005.

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