Marketing communication : an intergrated approach (Record no. 84206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240722095724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210816s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781485102175" |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | English |
| Transcribing agency | DLC |
| Modifying agency | 3228 |
| Description conventions | RDA |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 MARK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Koekemoer,Ludi |
| 9 (RLIN) | 3610 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing communication : an intergrated approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cape Town: |
| Name of publisher, distributor, etc. | Juta |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii;514 pages |
| Dimensions | 25 cm |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Adults |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Applied science |
| 9 (RLIN) | 178737 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | communications |
| 9 (RLIN) | 178738 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ludi Koekemoer |
| 9 (RLIN) | 177645 |
| 942 ## - ADDED ENTRY ELEMENTS | |
| item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| -- | 10421 |
| -- | hlophe mtsweni |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | item type | Source of classification or shelving scheme | Collection code | Shelving location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KWAMHLANGA REGIONAL LIBRARY | KWAMHLANGA PUBLIC LIBRARY | 03.04.2023 | 33228031054666 | 03.04.2023 | 03.04.2023 | Books | Dewey Decimal Classification | 600: Technology & Applied Science | General Stacks | 658.802 MARK | ||||||
| Thusiville Public LIbrary | Thusiville Public LIbrary | 17.08.2021 | 130.00 | 3322830158139 | 17.08.2021 | 17.08.2021 | Books |