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Marketing communication : an intergrated approach

By: Koekemoer,LudiContributor(s): Ludi KoekemoerMaterial type: TextTextLanguage: English Publication details: Cape Town: Juta 2014 Description: xii;514 pages 25 cmISBN: 9781485102175"Subject(s): Marketing -- Applied science | communicationsDDC classification: 658.802 MARK
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