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Integrated marketing communication : a contemporary approach / Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors.

Contributor(s): Du Plessis, P. J. (Phillipus Jacobus) [author.] | Van Heerden, Neels [author.] | Cook, Gordon [author.] | Van Rooyen, Rob [contributor.]Material type: TextTextPublisher: Pretoria [South Africa] : Van Schaik, 2010Edition: Third editionDescription: xix, 411 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780627027956; 0627027954DDC classification: 658.8 INTR
Contents:
Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
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 300: Social Science General Stacks 658.8 INTR (Browse shelf(Opens below)) Available 3300610005454

Includes bibliographical references and index.

Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

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