Fundamentals of Sales And Marketing
Fundamentals of Sales And Marketing
- Cape Town, South Africa: Juta & Company Ltd; ©2011.
- 194 Pages; Illustration, 25 cm
It is recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. This book serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.
Adult
English
9780702188817
658.800968 FUND
It is recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. This book serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.
Adult
English
9780702188817
658.800968 FUND