Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / David Robertson
Material type:
TextLanguage: English Publication details: London : Random House Business Books, 2013. Description: xii, 305 pages : illustrations (some colour) ; 24 cmISBN: 9781847941169Subject(s): Denmark -- Corporate turnarounds -- LEGO toys -- Management History -- Toy industryDDC classification: 658.4063 ROBE
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600: Technology & Applied Science | General Stacks | 658.4063 ROBE (Browse shelf(Opens below)) | Available | 3300410024704 |
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In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Includes bibliographical references (pages 295-296) and index.
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